Service Design Toronto

Branding
Naming
Creative Strategy

Service Design Toronto (SDTO) is community group dedicated to supporting, connecting and advocating for service designers in the Greater Toronto Area.

This visual identity is both bold and approachable, comprised of a series of colourful intersecting quadrants. Incredibly versatile, it remains distinctive and attention-grabbing in any number of configurations — and in the process neatly encapsulates the amorphous and interdisciplinary nature of service design itself.

Simon P. Coyle

Branding and graphic design for new, small and growing businesses.

Branding
Brand Material Design
Copywriting
Digital Design
Identity Systems
Logo Design
Naming
Print Material
Visual Identity Design