K2XO

Branding
Naming
Creative Strategy

It's not often you get to reimagine an established digital agency from the ground up, but Toronto's K2 Digital was determined to make a break with the past and speak to the future, all while maintaining its existing brand equity.

We settled on the name K2XO (eXperience and Operations), as it expresses the holistic and interrelated nature of the work undertaken by the most thoughtful and dedicated digital agencies.

And in a crowded industry saturated with jargon, we urged K2XO to swim against the tide with a less-is-more approach, extending not only to the visual identity but to the brand voice as well — unpretentious, free of buzzwords and with a slightly sardonic approach to the world of digital.