Mike Fuhr RMT

Branding
Naming
Creative Strategy

Mike Fuhr is a registered massage therapist in private practice in Toronto's beautiful High Park neighbourhood.

For this visual identity, Mike had only one stipulation, that it take its inspiration from the robin, his favourite bird. And so we created these flowing, hand-drawn illustrations, not only for the logo centrepiece, but for the secondary elements as well. The colour palette combines eggshell-blue and a striking red-orange with a contrasting wordmark set in timeless Futura.

"I could never, in a million years, create anything as 'me' as what Hyperposition put together. You're helping me realize my dream — this stuff is art and it will attract the kind of people I want to treat." — Mike Fuhr