Freshwater Distillery

Gin is an unusually crowded category where premium packaging has become the rule rather than the exception. Revitalizing Freshwater Distillery meant finding a visual territory that felt refined enough for the marketplace while giving the brand a character all its own.

Based in Collingwood, Ontario, Freshwater Distillery draws much of its identity from the landscape and atmosphere of Georgian Bay and Ontario cottage country, reflected in its use of local botanicals and partnerships with regional producers. Flowing illustrations bring an organic, handmade quality to the packaging, pairing the refinement expected of premium spirits with something more rustic and tactile.

Beyond the packaging, an eclectic but coherent system of typography and illustration allows the brand to flow naturally between packaging, print and digital without ever feeling rigid.

The result is lively, earthy and authentic — a sophisticated spirit that hasn't forgotten its roots.