spc-information

I was born in Belfast, spent 30 years in Toronto's design industry, and now live in Windsor, Ontario.

Note on Pricing

My rates are flexible. A modest budget does not have to mean compromise, but it does require making careful and informed decisions. I work with each client individually to determine their needs, what they can realistically invest, and where that investment will have the greatest impact on their business.

Whether you're interested in working together or just want to ask a question, send me an email. I'm always happy to talk shop.

A.I. Policy

All brand strategy, identity design, logos, typography, colour systems, layouts and art direction are my own. Artificial Intelligence has been used where appropriate to support the presentation of the work — never to create the work itself.

Testimonials

I admire his work because his work is simple and has clear designs.

Ben Magee, Nephew

Simon helped me realize my dream. I could never, in a million years, imagine anything as "me" as the brand he created for my business. This work is art, and attracts the sort of clients I've always wanted.

Mike Fuhr, Owner, Mike Fuhr RMT

I’m so grateful for Simon's rebranding of our ESG advisory firm. He transformed our outdated brand into a modern, compelling visual identity that truly reflects our mission and values. The new branding has positioned us as leaders in our field, and the positive feedback from clients has been incredible. Simon was creative, deeply understood our needs and his work has significantly boosted our engagement and interest in our services.

Lisa Annabel Ellis, Founder & CEO, YellowYellow

A great designer is an archaeologist, interpreter, psychologist and artist. Simon is all of these things and more, a storyteller with images and typefaces, and a brilliant one at that. He understands a problem intuitively — often better than the client — and works tirelessly to find the best solution. It was my great fortune to work with Simon on our most ambitious project to date. It was an outstanding success and something that continues to set the standard in its field.

Liam Romalis, Partner, Riddle Films

Simon is a true creative with a strong and detail-oriented vision.

Linn Vizard, Co-founder, Service Design Toronto

Simon is artistic, professional and a pleasure to work with.

Tony Lafazanis, Owner, Tony Lafazanis Law

You should hire yourself out as a person who thinks up company names. Your ability to come up with really interesting and compelling names is astonishing.

Bruce MacNeil, Owner, Bruce MacNeil Photography

Working with Simon on our rebrand was an enriching and rewarding experience. We brought our own list of must-haves to the table, which he incorporated carefully and thoughtfully — but Simon also took things further, introducing unique creative concepts that greatly elevated the the entire identity. We couldn’t be happier with the result.

Rhys Lloyd, CEO, Descriptive Video Works

When I first started building my business, Simon came highly recommended and did not disappoint. His professionalism and his ability to get everything looking flawless was incredible. I can't recommend him highly enough.

Lance Parker, Owner, Parker Peak Performance

Agency Experience

Government of Ontario
Toronto Wildlife Centre
Azrieli Foundation
National Gallery of Canada
The Banff Centre
Toronto Public Library
Shoppers Drug Mart
Bank of Montreal
Gay Lea Foods
Tokyo Smoke
Breast Cancer Research Foundation
Lexington Park
Rogers Communications
UrbanArteries
Merchant Accounts
National Post
St. Joseph Communications
McMaster University
Klick Health
Fidelity Investments
Heathwood Homes

Starlight Capital
High North
Kinross Gold
Haloo
MillerCoors
McOuat Partnership
Humber College
Livingston International
Los Angeles World Airports
Bazis
The Actors Fund
West Quarter Plaza
Voyageur Quest
Donner Canadian Foundation
Theatre Gargantua
Glassbox
Shaw Communications
Federated Co-op Limited
Rampf Group Inc.
Equifax Canada
Benvenuto Group

Branding

Art Direction

Collateral

Creative Strategy

Digital Design

Graphic Design

Identity Systems

Logotype

Naming

Packaging Design

Print Material

Visual Identity Design

Windsor, Ontario

Canada

© 2008 — Now