SIMON P. COYLE
BRAND + IDENTITY DESIGN

GUSHOU

NAMING
IDENTITY DESIGN
BRANDING

SPORT
2016

Gushou is a Toronto-based start-up, a social platform helping dragon boat rowers and captains communicate, organize and learn.

As dragon boat racing originated in Southern-Central China, we named the new platform Gushou (from the Mandarin 鼓手, meaning "drummer"), representing both the pulse of the dragon boat and the heart of the dragon boat community.

The logo itself also has two meanings, illustrating the sound waves of the drum as it sets the rhythm for the rowers, and the ripples made by the oars as they catch the water.

COPYRIGHT 1996 → NOW

BRANDING
BRAND MATERIAL DESIGN
COLLATERAL
CREATIVE STRATEGY

DIGITAL DESIGN
GRAPHIC DESIGN
IDENTITY SYSTEMS
LOGOTYPE

NAMING
PACKAGING DESIGN
PRINT MATERIAL
VISUAL IDENTITY DESIGN