The DVAS are Toronto Roller Derby's farm team, where new recruits cut their teeth in the intense, fast-paced and (sometimes) violent sport.
As part of an effort to reach new players and a broader audience, this visual identity moves away from the rockabilly / pin-up / American traditional aesthetics which have typically defined the modern iteration of roller derby — but nor is it conventional, retaining the quirky outsider aggression the sport is known and loved for.
Photography by Neil Gunner.
Branding and graphic design for new, small and growing businesses.
Brand Material Design
Visual Identity Design