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VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • • VISUAL IDENTITY → DYNAMIC LOGO DESIGN → TYPOGRAPHY → BRAND MATERIAL • • • • • • • • • •

D.V.A.S.

The DVAS are Toronto Roller Derby's farm team, where new recruits cut their teeth in the intense, fast-paced and (sometimes) violent sport.

As part of an effort to reach new players and a broader audience, this visual identity moves away from the rockabilly / pin-up / American traditional aesthetics which have typically defined the modern iteration of roller derby — but nor is it conventional, retaining the quirky outsider aggression the sport is known and loved for.

Photography by Neil Gunner.

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Simon P. Coyle

Branding and graphic design for new, small and growing businesses.

Made in Leslieville.

Branding
Brand Material Design
Creative Strategy
Digital Design
Identity Systems
Logo Design
Naming
Print Material
Visual Identity Design

Copyright © 1996—2024

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