Racine Financial

Branding
Naming
Creative Strategy

Racine Financial is a family-owned financial services firm located in the picturesque town of Port Hope, Ontario.

The logotype is solid and unfussy, the square icon represents not only growth and stability, but also lends itself to a wide variety of secondary brand applications, such as patterns, iconography and imagery.

For the colour scheme, we fully embraced the boundaries of the traditional financial services industry — a greyscale palette so restrained that its limitations become the brand's strength.