hyperposition-dvas-print-flag-02

D.V.A.S.

The DVAS are Toronto Roller Derby's farm team, where new recruits cut their teeth in the intense, fast-paced and (sometimes) violent sport.

As part of an effort to reach new players and a broader audience, this visual identity moves away from the rockabilly / pin-up / American traditional aesthetics which have typically defined the modern iteration of roller derby — but nor is it conventional, retaining the quirky outsider aggression the sport is known and loved for.

Photography by Neil Gunner.

hyperposition-dvas-print-logo-poster
hyperposition-dvas-print-event-postcard
hyperposition-dvas-clothing-tank-top
hyperposition-dvas-print-event-poster-01
hyperposition-dvas-clothing-t-shirt
hyperposition-dvas-print-event-poster-02
hyperposition-dvas-product-bag
hyperposition-dvas-logo-identity-branding
hyperposition-dvas-product-bottle
Simon-P-Coyle-Graphic-Brand-Design-Logo-Black