Simon P. Coyle
Identity & Graphic Design
DVAS

Client

Toronto Roller Derby

Agency

N/A

Type

Creative Strategy    Identity

Description

A new logo for the Deadly Viper Assassination Squad (DVAS), the Toronto Roller Derby farm team. As roller derby becomes increasingly mainstream, this identity evokes the intensity and aggression of the sport, while attempting to move beyond the usual pin-up/tattoo/rockabilly aesthetic which has defined it up until now.

Process

A series of experiments with type led to the solution of creating each letter out of squares and right-angled triangles.

Social Media

LinkedIn    Facebook    Twitter

E-mail

Telephone

416 305 3720

Copyright

© Simon P. Coyle